Feb 19, 2021
From crafting newsletters to creating a perfect Instagram caption, it’s nearly impossible to build a personal brand without having mastery over the written word. Today we recap our insightful episode with Robert Glazer which explored how he uses writing to build his personal brand. Early in the episode, we chat about how writing can boost your Google rankings and trustworthiness while also generating free traffic. After sharing how writing articles and books can lead to speaking engagements, we unpack one of Robert’s top lessons: your content should aim to deliver the most value to your audience. We then reflect on why it’s a dead end to create a self-centered brand instead of aiming to provide value. Following this, we highlight how writing strengthens your brand in the long-term. For our final takeaway, we discuss why sensationalism isn’t click-bait before diving into Robert’s tips on writing compelling and attention-grabbing articles. Tune in to hear more on how you can use writing to take your brand to the next level.