Aug 14, 2020
Few entrepreneurs have had as storied a career as Michael Hyatt, a former CEO and acclaimed author who boasts one of the biggest personal brands on Earth. In this episode, we focus on the key takeaways from our interview with Michael. Our first lesson is an important one — that nothing is more important than your email list. Seen as old-school, we talk about how your email list lets you own your virtual landscape so that you don’t need to rely on a mysterious algorithm that can change in the future. Another point in favor of prioritizing your email, we share how Michael’s revenue is tied to his email list. A profound learning in this difficult time, we then discuss how vision shouldn’t change through chaos but that strategy should. Reflecting on this idea, we share how Brand Builder’s Group pivoted their strategy during the pandemic.