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The Influential Personal Brand Podcast


Nov 24, 2020

Being vulnerable and talking to the individual and not the crowd is a powerful way to write books that relate to your readers. This key insight comes from today’s conversation with New York Times best-selling author and immensely popular Christian voice Lysa TerKeurst. After chatting about how Lysa first met hosts Rory and AJ Vaden, she opens up about her journey of discovering her husband’s infidelity and ultimately forgiving him. This remarkable story forms the basis of her latest book, Forgiving What You Can't Forget. Following this, we discuss the value of being vulnerable and how it can help you get your message across to readers. While exploring the differences between privacy and secrecy, Lysa talks about not letting crisis define you. She then shares her top tips on building a message that can inspire hope without alienating readers. Reflecting on Lysa’s writing process, we touch on the huge place that forgiveness and confession have in scripture and how Lysa aims to live her life in a state of “pre-forgiveness.” Lysa wraps up our discussion by giving listeners some final advice on how you should position your book for readers before highlighting the need to provide solutions to your reader’s problems. Tune in for more wisdom from Lysa TerKeurst, an author whose sound strategies have led to her selling more than six million copies of her books.