Jan 18, 2022
People make the decision to grow their personal brand for a myriad of reasons, whether it’s for personal exposure or to grow their existing business. When Tia Graham first approached Brand Builders Group to grow her personal brand she had already built a thriving business, Arrive at Happy, and wanted to take it to the next level. Not only is Tia a successful business owner, but she is also a keynote speaker and author of the new book Be a Happy Leader: Stop Feeling Overwhelmed, Thrive Personally, and Achieve Killer Business Results. Today on the show we get together with this amazing client to discuss her new book, why it’s been such a huge undertaking, and the importance of constructing an exceptional business plan for putting your manuscript out into the world. Tuning in you’ll hear what Tia has learned from growing her personal brand, how it has helped her business, and why building relationships have been integral to her career. We also discuss the value of authenticity, how to maximize your platform, and why reach and credibility have been two of the biggest motivating factors for Tia’s book. Make sure you tune in for this insightful conversation on building a personal brand, growing your business, and what it takes to write a book!