Dec 15, 2020
Too many personal brands fail to find success because they’re inconsistent with their message and the audience they target. Clint Salter, CEO of the Dance Studio Owners Association, is the perfect model of how you can build a huge revenue-generating company and own your niche — all by committing to your message and audience. We open our conversation with Clint by exploring his business and career highlights. As he unpacks his journey, Clint highlights the importance of experimentation and being willing to devote yourself to a project. After sharing specifics on his services, pricing, and subscription model, Clint talks us through what he did to build his audience. Apart from his process, Clint talks about how he creates value for his audience by understanding their challenges and why you should first master one distribution platform before moving onto another one. Near the end of the episode, Clint emphasizes the role of commitment, hyper-focus, and clarity in establishing yourself in your niche. Tune in for more of Clint’s top insights into getting rich in your niche.