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The Influential Personal Brand Podcast


May 14, 2021

In todays special recap episode, Rory revisits his conversation with Eric Siu, where they discussed methods for leveling up your paid acquisitions strategy. Rory dives straight into how to create scalable growth for your personal brand by sharing his top three takeaways from his conversation with Eric, and he breaks down the different types of advertising traffic and why they are important, namely paid traffic, unpaid traffic, and get-paid traffic. He notes that paid traffics unique attribute is predictability and expands on this by breaking down how to utilize this quality and why a new iOS update will drastically change what type of paid advertising gets results. Listening in, you will hear all about the implications of this update, how to adapt to the future landscape of digital advertising, and why influencer marketing could be particularly useful. You wont want to miss this! Tune in today for all the highlights from Rorys conversation with Eric, plus his personal insights!