Apr 28, 2026
Follower count can go up while revenue stays flat. That gap is usually a trust gap.
In this episode, Rory and AJ break down the real formula behind brands that grow and convert over time. They explain what drives trust faster than vanity metrics, what to track if you care about revenue, and why the creators who look...
Apr 21, 2026
In this episode, Rory Vaden sits down with Jason Dorsey to break down why original research has become a competitive advantage for personal brands and entrepreneurs. They explore how statistically valid data builds credibility, earns media attention, and positions you as the source people cite in an era flooded with...
Apr 14, 2026
Audiobooks create a different kind of connection than print. This episode shows you how to use that connection well.
Rory sits down with audiobook creative director Tavia Gilbert to talk about what separates an audiobook that people finish from one that people feel. They break down the shift from “reading” to...
Apr 7, 2026
PR in 2026 runs on trust, timing, and relationships. AJ sits down with Danielle Finck to unpack what public relations actually is today, why earned media is gaining leverage as AI reshapes search and discovery, and how smart authors and founders approach PR with clearer expectations.
They also discuss the shift...