Mar 31, 2020
All businesses place some degree of value on customer service, but the few that take it to the next level create something very special in their clients: emotional equity. In their customers’ eyes, these businesses are so good that the price they charge becomes irrelevant. Today’s guest is John DiJulius, AKA the guy...
Mar 27, 2020
Today’s episode acts as a recap of our powerful and technical conversation with Elizabeth Rider about social media’s underrated cousin: blogging. We discuss all the ways blogs generate traffic in far more effective ways than social media. While the prospect of having many social media followers can be alluring,...
Mar 24, 2020
You can think of the yields generated through social media versus blogging in golfing terms, you drive for show but putt for dough. People tend to get hung up on the glamour of Instagram likes and followers, but the truth is that a blog post wins hands down when it comes to generating continuous and sustainable traffic....
Mar 19, 2020
If you’re still doing the same thing that was done in the 80s or 90s, how can you expect to have any influence? Having a loyal audience is definitely contingent on the provision of a service that they find useful, a service that is relevant. This is one of the major takeaways from our most recent interview with Bill...
Mar 17, 2020
Having a personal brand and message is exciting but there’s a big difference between that and being followed by an actual audience, let alone making money out of one! In fact, getting new clients is one of the main challenges to building your brand and it was an honor having Bill Cates on the show to share his wisdom...